We’ve Just Added New Movers to the Pit

Its been an exciting time around time around here, Upper Valley Sand & Gravel just recently purchased a team of new machines and battleships. there were 100,181 YouTube videos viewed, 2,045 Instagram photos uploaded and 9,109 Tweets. Whether we like it or not, we are constantly bombarded by all types of media and the fight for attention will continue to increase as digital technology enables our 24/7 consumption of content. Standing out is hard, but building trust is harder. Rising above the crowd is a tough order today. Marketing by interruption only gets you a few seconds of attention and if there is nothing relevant at that exact moment to engage your audience, you can be sure they have probably already moved on to something else. The fallout from a failed interruptive marketing execution is that the technique starts to get a bad reputation. Just like how I can’t wait to click away any banners that takeover my screen (Where is that clickable X?). What does this mean for companies? For non-profit organizations? For us personally? It means that if you are trying to influence anyone, sell anything, or say anything at all, it has to be relevant to your target audience. The message has to be delivered at the right time and be educational or entertaining, or better yet both. To build long-term relationships, your audience needs to trust you and in this world of social media, there is no escape. – See more at: http://brewlife.com/insights/care-for-your-brand/#sthash.xMrLCiUY.dpuf